Hobo’s has always been about good times, great food, and a strong sense of place. Established in 2015 right on Main Street in Fort Mill—just a stone’s throw from the railroad tracks—Hobo’s quickly became a neighborhood staple. Now, with our newest location in Rock Hill, we’re proud to continue our tradition of serving up burgers, shakes, and brews with a side of community spirit.
To mark this exciting new chapter, Hobo's rolled out a refreshed brand identity that captures the heart and soul of what makes Hobo’s special. At the center of it all is our new mascot—a joyful, tongue-wagging hamburger hobo, complete with bowler hat, cigar, and a trusty bindle. He’s got that old-school charm and rubberhose swagger that gives a playful nod to vintage cartoon Americana, while reflecting the scrappy, hardworking character of our roots.
This new logo is more than just a look—it’s a story. It’s a symbol of our love for classic comfort food, roadside diners, and the kind of no-frills hospitality that makes folks feel at home. Whether it’s a burger with the works, a frosty milkshake, or a Carolina craft brew, our brand now tells that story loud and proud, right down to the cheeky glint in our mascot’s eye.
As Hobo's grow, they're staying true to the values that built Hobo’s: community, quality, and fun. The updated look is designed to feel as timeless and inviting as our menu, bringing together locals, visitors, and everyone in between. From the live music stage to the last fry in the basket, Hobo’s is still the place to kick back, belly up, and enjoy the ride.
