Established in 1910 on Main Street, the Fort Mill Barbershop has been a cornerstone of tradition and craftsmanship for over a century. To honor that legacy while embracing a new era, the shop unveiled an updated brand identity that reflects its enduring presence in the community. The redesign doesn't reinvent the wheel—instead, it sharpens it, with a nod to the shop’s deep roots and classic service.
At the heart of the update is a nostalgic mascot logo that captures the charm and personality of an old-school barbershop while feeling fresh and approachable. The hand-drawn character channels vintage Americana style, evoking the warmth of Main Street’s heyday. Paired with clean, timeless typography and a vibrant palette, the new look is a modern tribute to tradition—perfectly balanced for the next hundred years.
More than just a visual refresh, the updated branding serves as a renewed invitation to both longtime patrons and a new generation of customers. It reinforces Fort Mill Barbershop’s commitment to quality, community, and consistency—values that have defined the business since day one.
From the vintage-inspired signage to merchandise and digital presence, the identity brings a cohesive and memorable face to a legacy brand that continues to earn its stripes the old-fashioned way: one clean cut at a time.
